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From the Executive Director 1
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Letter from the President 2
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Special Section: Collective Memory and the Global Event
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Introduction: The Global Event, Robin Kietlinski (City University of New York – LaGuardia Community College) 3
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Global Events and Soft Power Dreams in East Asia, Wolfram Manzenreiter (University of Vienna) John D. Horne (University of Central Lancashire) 5
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The Evolution of the Olympic Games through International Relation Theories, Yoav Dubinksy (University of Tennessee, Knoxville) 7
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The Great Gift of Low Expectations: South Africa and the World Cup Derek, Charles Catsam (University of Texas of the Permian Basin) 12
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A Question of Participation: The United States and Rio’s International Exposition of 1922, Anthony Tipping (Emory University) 19
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The Olympics as ‘Something Else’: Understanding the Success and Tensions of the Olympic Games through its Foundation Myths, Ian Ritchie (Brock University) 25
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A late but lucrative sporting mega-event: The World Championships of the International Association of Athletics Federations, Jörg Krieger (German Sport University Cologne) 30
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Marketing Mexicanidad: Encounters with the Encuentro Internacional del Mariachi y la Charreria, Beth Malchiodi, (Brooklyn Technical High School) 35
Volume 33, no. 1 - Spring 2017